Smart highlights for B2B and startups
Estimated reading time: 5 min
Expanding your tech business into new markets or scaling an existing product requires more than just launching campaigns. It requires a partner who understands complex B2B sales cycles, the nuances of SaaS positioning, and how to drive ROI through the right channels.
In this guide, we’ll walk through how to hire the right B2B digital marketing agency for your tech company, what the collaboration looks like, and what kind of results to expect.
Not all marketing is created equal. For SaaS platforms, AI tools, marketplaces, or other digital products, B2B marketing requires:
Strategic GTM (go-to-market) planning
Messaging that resonates with technical and executive buyers
Multi-channel growth strategies (SEO, PPC, content, email)
A focus on qualified leads and revenue, not just clicks
❗ Generic agencies may burn budget on the wrong audiences or campaigns that don’t convert.
At Elysian Group, we follow a structured 5-step model tailored for tech businesses:
Audit & Discovery – deep dive into your goals, ICP, competitors, and sales cycle
Messaging & Strategy – GTM or growth strategy aligned with your roadmap
Execution – content, paid media, SEO, lead nurturing, and automation
AI-Enhanced Optimization – use of AI tools for A/B testing, messaging, targeting
Reporting & ROI – transparent dashboards and optimization loops
Our team becomes your marketing co-pilot — not just an outsourced vendor.
Here’s how our typical engagements are structured:
| Package | Description | Starting Price |
|---|---|---|
| Starter | GTM strategy, audit & messaging | from €2,000 |
| Growth | SEO, content, campaigns, reporting | from €4,500 |
| Full-Scale | Multi-market strategy + execution | custom quote |
Need marketing for the US, UK or DACH region? We localize your brand positioning and campaigns.
“Elysian helped us 3x our inbound leads in the first 6 weeks after launch. Their mix of research, messaging, and targeted ads was the game-changer.”
— CMO, SaaS startup (EU to US expansion)
10+ years in B2B & product marketing
Trusted by SaaS teams, accelerators, and tech startups
Hands-on founders with experience in strategy, not just execution
AI-supported content & automation workflows
Lean and transparent collaboration
English-speaking team. Projects in EU, UK, US, and globally.
Let’s talk about how we can help you go from product-ready to market-ready.
Q: How much does B2B digital marketing cost?
A: Packages start from €2,000/month. We create custom scopes based on your stage and goals.
Q: Do you work with early-stage companies?
Yes — we support startups in pre-launch and scale-up phases with strategic and execution support.
Q: Which industries do you specialize in?
SaaS, AI, fintech, productivity tools, marketplaces, and B2B platforms.