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Hire a B2B Marketing Agency for Tech | Strategy, Costs & Results

Julia Shevchenko | June 16, 2025

Smart highlights for B2B and startups

Estimated reading time: 5 min

Expanding your tech business into new markets or scaling an existing product requires more than just launching campaigns. It requires a partner who understands complex B2B sales cycles, the nuances of SaaS positioning, and how to drive ROI through the right channels.

In this guide, we’ll walk through how to hire the right B2B digital marketing agency for your tech company, what the collaboration looks like, and what kind of results to expect.

Why Tech Companies Need B2B Marketing Experts

Not all marketing is created equal. For SaaS platforms, AI tools, marketplaces, or other digital products, B2B marketing requires:

Strategic GTM (go-to-market) planning
Messaging that resonates with technical and executive buyers
Multi-channel growth strategies (SEO, PPC, content, email)
A focus on qualified leads and revenue, not just clicks

❗ Generic agencies may burn budget on the wrong audiences or campaigns that don’t convert.

What to Expect When You Hire a B2B Marketing Agency

At Elysian Group, we follow a structured 5-step model tailored for tech businesses:

Audit & Discovery – deep dive into your goals, ICP, competitors, and sales cycle
Messaging & Strategy – GTM or growth strategy aligned with your roadmap
Execution – content, paid media, SEO, lead nurturing, and automation
AI-Enhanced Optimization – use of AI tools for A/B testing, messaging, targeting
Reporting & ROI – transparent dashboards and optimization loops

Our team becomes your marketing co-pilot — not just an outsourced vendor.

Packages & Pricing Models

Here’s how our typical engagements are structured:

Package	Description	Starting Price
Starter	GTM strategy, audit & messaging	from €2,000
Growth	SEO, content, campaigns, reporting	from €4,500
Full-Scale	Multi-market strategy + execution	custom quote

Need marketing for the US, UK or DACH region? We localize your brand positioning and campaigns.

Real Results: What You Can Achieve

“Elysian helped us 3x our inbound leads in the first 6 weeks after launch. Their mix of research, messaging, and targeted ads was the game-changer.”
— CMO, SaaS startup (EU to US expansion)