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Startups without a senior marketer
Pre-seed to Series A. The founder runs marketing and wants to know where to put the next euro.
Marketing and funnel audit for B2B companies
In two weeks I go through your funnel, channels, CRM and the handoff to sales, and show you exactly where leads and budget leak. You get a clear, prioritised plan: what to stop, what to fix first, and what to scale.
Fixed price, from €1,900. The first 30-minute call is free.
The audit at a glance
from €1,900
fixed price, agreed before we start
2 weeks
from access to your tools to final report
30 + 90 days
quick wins and a roadmap you can act on
60 min
walkthrough call with your team
What I usually find
- Two channels bring almost all real SQLs, while the budget is spread across five
- Good leads land in the CRM and wait days for a first reply
- The website talks about features, while buyers search for their problem
- Nurture emails go to everyone, with the same message
- No shared definition of a qualified lead between marketing and sales
You have marketing. You just can't see what's working.
Most teams I meet are not short of activity. There are ads, posts, a CRM, a few automations, maybe an agency. What's missing is a clear answer to simple questions: which channels bring paying customers, where good leads get lost, and why sales doesn't trust marketing's numbers.
The audit gives you that answer, based on your real data, not on best practices from a blog. It works the same way for a seed-stage startup and for a company that built its flows years ago.
What's included
- Positioning and website: does your message match what buyers actually search for
- Funnel and conversion paths, from first visit to signed deal
- Paid and organic channels: what each one really costs per qualified lead
- CRM, lead scoring and automation: what's set up, what's broken, what's missing
- Marketing-to-sales handoff and reporting
- Prioritised action plan: quick wins for the next 30 days and a 90-day roadmap
Delivered as a written report plus a 60-minute walkthrough call with you and your team.
How it works
Day 1. Kickoff call.
We agree on goals, scope and the final price. You share access to analytics, ads and CRM.
Days 2–10. Deep dive.
I go through your data and tools and talk to the people who run sales and marketing.
Days 11–14. Report and walkthrough.
You get the written report and we go through it together, so the team knows what to do on Monday.
Who it's for
B2B companies in Europe, the US and Canada: SaaS, fintech, cloud and hosting, B2B game development, research, pharma SaaS.
Growth-stage teams missing pipeline goals
Budget and team are in place, but SQLs and revenue don't follow.
Established companies with legacy flows
Automations and campaigns built years ago. Nobody is sure what still works.
Before a big decision
Hiring a CMO or an agency, entering a new market, or preparing for a funding round.
Sounds familiar?
If two or more of these are true, an audit will pay for itself.
A good product, but buyers don't get why it's different
Website traffic that doesn't turn into demos
Ad spend with no clear link to revenue
Content that gets likes but not SQLs
No agreed answer to who your ideal customer is
A CRM full of contacts nobody follows up
Sales and marketing report different numbers
Automations built long ago that nobody dares to touch
Not sure an audit is what you need?
Book a free 30-minute call. Tell me what's going on with your marketing, and I'll tell you honestly whether an audit, a fractional CMO or a couple of quick fixes makes more sense.
Frequently asked questions
How much does the audit cost?
From €1,900, fixed price. The final price depends on how many channels, markets and tools we cover, and we agree it before we start. The first 30-minute call is free.
How long does it take?
Two weeks from the moment I get access to your tools and data.
What do you need from us?
Read access to your analytics, ad accounts and CRM, a kickoff call with the founder or marketing lead, and a short chat with someone from sales.
What exactly do we get at the end?
A written report with findings and numbers, a list of quick wins for the next 30 days, a 90-day roadmap, and a 60-minute walkthrough call with your team.
Can I share the results with my team or investors?
Yes. The report is written so you can use it internally or in fundraising conversations.
What happens after the audit?
You can implement the plan with your own team, with freelancers, or hire me as your fractional CMO to lead it. There is no obligation either way.