---
title: B2B Marketing Strategy & GTM Plan for SaaS | Julia Shevchenko
description: "A 6–8 week B2B marketing strategy and go-to-market sprint: ICP, positioning, channel plan, funnel KPIs and a 90-day roadmap. From €4,500."
image: https://elysian-group.com/hubfs/b2b%20marketing.png
---
[.png?width=1340&height=1008&name=elysium%20marketing%20(3).png)](https://elysian-group.com/?hsLang=en)
.png?width=1340&height=1008&name=elysium%20marketing%20(3).png)Homepage
- [Homepage](https://elysian-group.com?hsLang=en)
- [Services](https://elysian-group.com/digital-marketing-services?hsLang=en)
- [B2b & Startups Marketing](https://elysian-group.com/b2b-startup-marketing-services?hsLang=en)
- [GTM](https://elysian-group.com/new-markets-launch?hsLang=en)
- [Fractional CMO](https://elysian-group.com/fractional-cmo?hsLang=en)
- [Free Audit](https://elysian-group.com/free-b2b-saas-marketing-audit-growth-strategy-for-founders?hsLang=en)
- [Strategy](https://elysian-group.com/b2b-marketing-strategy-for-saas-tech-go-to-market-demand-gen)
- [B2B Content](https://elysian-group.com/content-marketing-for-b2b-saas-seo-driven-messaging-ai-powered-growth?hsLang=en)
- [Branding](https://elysian-group.com/b2b-brand-positioning-messaging-for-saas-elysian-group?hsLang=en)
- [SEO for b2b](https://elysian-group.com/seo-for-b2b-saas-companies-elysian-group?hsLang=en)
- [Paid Acquisition](https://elysian-group.com/performance-driven-paid-acquisition-for-b2b-saas-elysian-group?hsLang=en)
- [Design](https://elysian-group.com/b2b-design-services-for-startups-elysian-group?hsLang=en)
- [SMM for B2B](https://elysian-group.com/smm-for-b2b-startups-linkedin-first-growth-by-elysian?hsLang=en)
- [Blog](https://elysian-group.com/blog?hsLang=en)
- [About Elysian Group](https://elysian-group.com/about?hsLang=en)
- [Contact us](https://elysian-group.com/contact-us?hsLang=en)
[Learn more](https://elysian-group.com/contact-us?hsLang=en)
- [Homepage](https://elysian-group.com?hsLang=en)
- [Services](https://elysian-group.com/digital-marketing-services?hsLang=en)
- [B2b & Startups Marketing](https://elysian-group.com/b2b-startup-marketing-services?hsLang=en)
- [GTM](https://elysian-group.com/new-markets-launch?hsLang=en)
- [Fractional CMO](https://elysian-group.com/fractional-cmo?hsLang=en)
- [Free Audit](https://elysian-group.com/free-b2b-saas-marketing-audit-growth-strategy-for-founders?hsLang=en)
- [Strategy](https://elysian-group.com/b2b-marketing-strategy-for-saas-tech-go-to-market-demand-gen)
- [B2B Content](https://elysian-group.com/content-marketing-for-b2b-saas-seo-driven-messaging-ai-powered-growth?hsLang=en)
- [Branding](https://elysian-group.com/b2b-brand-positioning-messaging-for-saas-elysian-group?hsLang=en)
- [SEO for b2b](https://elysian-group.com/seo-for-b2b-saas-companies-elysian-group?hsLang=en)
- [Paid Acquisition](https://elysian-group.com/performance-driven-paid-acquisition-for-b2b-saas-elysian-group?hsLang=en)
- [Design](https://elysian-group.com/b2b-design-services-for-startups-elysian-group?hsLang=en)
- [SMM for B2B](https://elysian-group.com/smm-for-b2b-startups-linkedin-first-growth-by-elysian?hsLang=en)
- [Blog](https://elysian-group.com/blog?hsLang=en)
- [About Elysian Group](https://elysian-group.com/about?hsLang=en)
- [Contact us](https://elysian-group.com/contact-us?hsLang=en)
[Learn more](https://elysian-group.com/contact-us?hsLang=en)
# B2B marketing strategy and go-to-market plan
A clear plan your team can actually execute: who you sell to, what you say to them, which channels you use, and how marketing hands leads to sales. Built in 6–8 weeks on your real data, together with your founders and sales team.
**Strategy sprint from €4,500.** The first 30-minute call is free.
[Book a free 30-min call](https://elysian-group.com/contact-us?hsLang=en)
What you walk away with
**✓ Ideal customer profile** and buying committee map
**✓ Positioning and messaging** per segment
**✓ Channel plan** with budget and targets
**✓ Funnel and KPI model** agreed with sales
**✓ 90-day roadmap** with owners
6–8 weeks · from €4,500
Strategies I've built and run
**×8 SQLs**
in 6 months · B2B research agency, EMEA and North America
**0 → 30+ SQLs / month**
inbound, from website and content · B2B game studio
**$100K+ MRR pipeline**
break-even in 4 months · same studio
## A strategy sales can actually use
Most strategy decks end up in a shared folder and never change what the team does on Monday. I build the plan with your founders and sales, test every assumption on real data, and leave you with owners, budgets and numbers, not just slides.
I have built marketing functions from scratch inside B2B companies, so the plan comes from doing the work, not from frameworks.
## What's included
- **Ideal customer profile and segments.** Who buys, who decides, and who you should stop chasing.
- **Positioning and messaging.** Why you, in words your buyers use, for each segment.
- **Channel plan and budget.** Where to show up, what to stop, and what each channel should deliver.
- **Funnel and KPI model.** Stages, lead scoring, targets and reporting from first touch to closed deal.
- **Sales alignment.** A shared definition of a qualified lead and a clear handoff.
- **90-day roadmap.** Who does what, week by week.
How the sprint runs
**Weeks 1–2. Research.**
Data review, interviews with founders, sales and a few customers, competitor and search analysis.
**Weeks 3–4. Positioning and ICP.**
Segments, buyer roles and messaging, tested with sales.
**Weeks 5–6. Channels and funnel.**
Channel mix, budget, lead scoring and KPI targets.
**Weeks 7–8. Roadmap and handover.**
90-day plan with owners, plus a session with the team who will run it.
## Who it's for
B2B companies in Europe, the US and Canada: SaaS, fintech, cloud and hosting, B2B game development, research, pharma SaaS.
### Startups building their first real GTM
Pre-seed to Series A, moving beyond founder-led sales and first customers from the network.
### Teams relying only on outbound
Sales does all the work, and you want marketing to bring warm, inbound demand.
### Companies launching a new product
An MVP or a new line that needs its own positioning, audience and launch plan.
### Established B2B companies resetting direction
The market changed, the old playbook stopped working, and the team needs a new one.
## Why work with me on strategy
- **I've done the work, not just advised.** I have built marketing teams and inbound engines inside B2B companies, from zero to 30+ inbound SQLs a month.
- **Sales is in the room.** The plan is built with the people who close deals, so it gets used.
- **Your data, not templates.** Every recommendation is tied to your funnel numbers, your buyers and your market.
- **Ready for AI search.** Channel plans cover how buyers now find vendors in Google and in AI assistants like ChatGPT and Perplexity.
## Let's see if a strategy sprint is the right start
In a free 30-minute call we'll look at where you are and what's blocking growth. If an audit or a few quick fixes will do more for you than a full strategy, I'll say so.
[Book a free 30-min call](https://elysian-group.com/contact-us?hsLang=en)
## Frequently asked questions
How much does a marketing strategy cost?
From €4,500 for a 6–8 week strategy and go-to-market sprint. The price depends on the number of products, segments and markets, and we fix it before we start.
How is this different from the marketing audit?
The audit looks at what you already do and finds what to fix. The strategy sprint builds the plan forward: who to target, what to say, which channels to use and how to measure it. If you already run marketing, I usually recommend starting with the audit.
Will you also execute the strategy?
If you want. You can continue with me as your fractional CMO from €3,500 a month, so the person who wrote the plan is accountable for delivering it.
Do you include SEO and keyword research?
Yes. Search demand and competitor research are part of the channel plan, including how buyers find solutions like yours in Google and in AI assistants like ChatGPT.
Does it work with our CRM and tools?
Yes. I work with HubSpot, Pipedrive and other common stacks, and the funnel and KPI model is built around the tools you already use.
Who needs to be involved on our side?
The founder or CEO, whoever leads sales, and your marketing people if you have them. Expect a few interviews and two or three working sessions over the sprint.
[%20(1).png?width=100&height=100&name=image%20(3)%20(1).png "elysian digital marketing services logo")](https://elysian-group.com/?hsLang=en)
- [Homepage](https://elysian-group.com?hsLang=en)
- [Services](https://elysian-group.com/digital-marketing-services?hsLang=en)
- [Blog](https://elysian-group.com/blog?hsLang=en)
- [About Elysian Group](https://elysian-group.com/about?hsLang=en)
- [Contact us](https://elysian-group.com/contact-us?hsLang=en)
[.png?width=1340&height=1008&name=elysium%20marketing%20(3).png)](https://elysian-group.com/?hsLang=en)
[.png?width=1340&height=1008&name=elysium%20marketing%20(3).png)](https://elysian-group.com/?hsLang=en)
[Privacy Policy](https://elysian-group.com/privacy-policy?hsLang=en) · [Terms and Conditions](https://elysian-group.com/terms-and-conditions?hsLang=en) · © 2025. All rights reserved.
```json
{
"@context" : "https://schema.org",
"@id" : "https://elysian-group.com/#julia",
"@type" : "Person",
"jobTitle" : "Fractional CMO, Growth & Product Marketing Executive",
"name" : "Julia Shevchenko",
"sameAs" : [ "https://www.linkedin.com/in/yulia-shevchenko-marketingmanager" ],
"worksFor" : {
"@id" : "https://elysian-group.com/#org"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://elysian-group.com/#org",
"@type" : "ProfessionalService",
"areaServed" : [ "Europe", "United States", "Canada" ],
"founder" : {
"@id" : "https://elysian-group.com/#julia"
},
"name" : "Elysian Group",
"url" : "https://elysian-group.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "Service",
"areaServed" : [ "Europe", "United States", "Canada" ],
"name" : "B2B marketing strategy and go-to-market plan",
"offers" : {
"@type" : "Offer",
"priceCurrency" : "EUR",
"priceSpecification" : {
"@type" : "PriceSpecification",
"minPrice" : 4500,
"priceCurrency" : "EUR"
}
},
"provider" : {
"@id" : "https://elysian-group.com/#julia"
},
"serviceType" : "Go-to-market strategy",
"url" : "https://elysian-group.com/b2b-marketing-strategy-for-saas-tech-go-to-market-demand-gen"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "FAQPage",
"mainEntity" : [ {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "From €4,500 for a 6–8 week strategy and go-to-market sprint. The price depends on the number of products, segments and markets, and we fix it before we start."
},
"name" : "How much does a marketing strategy cost?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "The audit looks at what you already do and finds what to fix. The strategy sprint builds the plan forward: who to target, what to say, which channels to use and how to measure it. If you already run marketing, I usually recommend starting with the audit."
},
"name" : "How is this different from the marketing audit?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "If you want. You can continue with me as your fractional CMO from €3,500 a month, so the person who wrote the plan is accountable for delivering it."
},
"name" : "Will you also execute the strategy?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Yes. Search demand and competitor research are part of the channel plan, including how buyers find solutions like yours in Google and in AI assistants like ChatGPT."
},
"name" : "Do you include SEO and keyword research?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "Yes. I work with HubSpot, Pipedrive and other common stacks, and the funnel and KPI model is built around the tools you already use."
},
"name" : "Does it work with our CRM and tools?"
}, {
"@type" : "Question",
"acceptedAnswer" : {
"@type" : "Answer",
"text" : "The founder or CEO, whoever leads sales, and your marketing people if you have them. Expect a few interviews and two or three working sessions over the sprint."
},
"name" : "Who needs to be involved on our side?"
} ]
}
```