Learn more

B2B Marketing Strategy Tailored for SaaS & Tech Companies

Build a Strategy That Aligns with Your Sales Funnel & Buyer Journey

LEARN MORE
b2b strategy

Trusted by leading companies

sales and marketing funnel b2b startups

Core value for B2B

At Elysian Group, we specialize in crafting data-driven, AI-powered B2B marketing strategies designed specifically for SaaS and tech businesses. Our approach combines deep market research, advanced AI insights, and proven go-to-market frameworks to accelerate your growth and maximize qualified lead generation.

What we offer:

  • Ideal Customer Profile (ICP) & Messaging Clarity
    Precisely define and target your ideal customers with messaging that resonates and converts.

  • Funnel Diagnostics & Go-To-Market (GTM) Planning
    Analyze and optimize your sales funnel to align marketing efforts with each stage of the buyer journey.

  • AI-Assisted Competitor & Keyword Analysis
    Leverage AI tools to uncover competitor strategies and high-impact keywords for superior search engine visibility.

  • Positioning That Drives Qualified Leads, Not Just Traffic
    Develop unique value propositions that attract and convert leads ready to engage and buy.

b2b services elysian saas startups

Who it’s for:

We enforce your team and provide clarity  focusing on your marketing needs

Early-stage SaaS founders with no in-house marketing lead

Growth-stage teams that aren’t hitting pipeline goals

B2B startups scaling paid ads but not seeing ROI

Founders unsure whether to hire an agency, a CMO, or go fractional

Why Choose Our B2B Marketing Strategy?

elysian digital marketing services b2b startups

  • Data-Backed Insights: We use cutting-edge AI and market research to ensure your strategy is rooted in facts, not guesswork.

  • Sales & Marketing Alignment: Our strategies connect marketing initiatives directly to sales outcomes for measurable ROI.

  • Bing & SEO Optimized: Our keyword and competitor research includes Bing algorithms and other major search engines to expand your reach.

  • Demand Generation Focus: Beyond brand awareness, we build strategies that create real demand and pipeline growth.

Elevate logo

Ready to Grow Your SaaS or Tech Business?

Contact us today to get a customized B2B marketing strategy that accelerates your sales funnel and boosts your pipeline with qualified leads.

Book a Free Call

Frequently asked questions

What makes your B2B marketing strategy different from generic marketing plans?

We don’t offer cookie-cutter templates. Our strategies are tailored for B2B SaaS and tech companies, built around your unique buyer journey, sales funnel, and ICP. We integrate AI-powered tools, competitor insights, and real-time data to develop a go-to-market plan that drives qualified leads, not just traffic.

Do you include SEO and keyword research in your strategy?

Yes. We conduct in-depth, AI-assisted keyword and competitor analysis to find high-converting opportunities across Google, Bing, and other search engines. Our strategies ensure your content and campaigns are search-optimized from day one.

Can this strategy help with both lead generation and demand generation?

Absolutely. We build full-funnel strategies that address both demand generation (creating awareness and interest) and lead generation (capturing and qualifying leads). Whether you’re in early-stage growth or scaling, we align the plan with your current goals and funnel performance.

How do you define and refine my Ideal Customer Profile (ICP)?

We use a combination of first-party data, market research, and AI insights to define your best-fit customers — then we tailor messaging and targeting strategies around their pain points, goals, and buying triggers.

Is your strategy compatible with our current CRM or marketing stack?

Yes. We work with your existing CRM, marketing automation, and analytics platforms to ensure seamless integration and execution. Whether you use HubSpot, Salesforce, Marketo, or custom stacks — we adapt to your tools.

How long does it take to build a complete marketing strategy?

Most clients receive a full GTM & funnel strategy within 2 to 4 weeks, depending on scope and team collaboration. We also offer ongoing optimization to ensure your strategy evolves with your market.

Do you optimize for Bing as well as Google?

Yes. Our keyword and ad research includes both Google and Bing SEO. Many B2B buyers use Bing (especially on corporate machines), so we ensure you’re visible where your audience searches.