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Paid Acquisition Services for B2B SaaS & Tech Startups

Get Pipeline-Ready Leads — Not Just Clicks

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paid acquisition for b2b startups

Trusted by leading companies

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Turn Ad Spend Into Revenue. Get Pipeline-Ready Leads

Reach the right people at the right moment — with paid campaigns built for conversion, not vanity metrics. Whether you're targeting decision-makers on LinkedIn, scaling awareness on Meta, or capturing high-intent demand on Google, we craft full-funnel strategies that align with your ICP, shorten sales cycles, and maximize ROI.

Paid Acquisition Services for B2B SaaS & Tech Companies

ICP-Targeted Campaigns
We build highly targeted campaigns across Google Ads, LinkedIn, and Meta, focused on reaching your ideal customer profile based on job title, industry, company size, location, and behavior.

Retargeting That Converts
Not every visitor is ready to book a demo today. We create multi-touch retargeting flows that re-engage decision-makers and guide them down the funnel to sales-qualified lead (SQL) status.

Funnel-Driven Ad Strategy
We design full-funnel ad journeys tailored to your SaaS or product-led sales cycle — awareness, consideration, conversion, and retention. We write, design, test, and optimize every step.

Real-Time Campaign Optimization
Using AI tools, performance analytics, and creative testing, we continuously optimize your ads for ROAS, CPL, and pipeline contribution — not vanity metrics.

Budget Scaling That Works
When something’s working, we help you scale it — fast. Our team manages your budget allocation and bidding strategy to maximize ROI without waste.

Platforms We Master:

  • Google Ads (Search, Display, YouTube)
  • LinkedIn Ads (ABM, job title, firmographic targeting)
  • Meta Ads (Facebook & Instagram)
  • Retargeting across all platforms
paid acquisition services for b2b startups

Who We Help

Designed for B2B companies

SaaS companies in growth or post-product-market-fit stage

Tech and product-led startups looking to scale user acquisition

B2B services and platforms targeting niche audiences

Marketing & growth teams requiring in-house paid ads expertise

The Common Problems:

The wrong approach costs you traffic, leads, and revenue

paid ads problems b2b saas
  • Targeting too broad or not matching ICP
  • No clear funnel from ad to conversion
  • Tracking wrong metrics (CTR ≠ ROI)
  • Poor creative and message-market misfit
  • Lack of testing & performance feedback loops
  • Lots of traffic. No qualified leads.
  • Ads running without real optimization.
  • No clear cost-per-SQL or demo pipeline.

Our Paid Acquisition Framework

ICP-Targeted Campaigns

We build campaigns around your ideal customer persona, not generic traffic.

Funnel-Based Retargeting

Custom retargeting flows designed to move users from click to MQL, SQL, and closed-won.

Ad Testing & Creative Optimization

Continuous A/B and multivariate testing of copy, creative, and CTA to lower CAC.

AI-Powered Budget Scaling

We optimize campaigns based on performance, ROAS, and buyer journey data — not guesswork.

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Why Paid Acquisition for B2B SaaS Is Different — and Why It Matters

Paid acquisition for B2B SaaS isn’t about quick wins or chasing clicks. It’s about building a scalable revenue engine that aligns with your product's value, sales cycles, and complex decision-making processes. Unlike B2C or DTC, where purchases happen fast and impulsively, B2B SaaS buying journeys are long, multi-touch, and require trust at every stage.

Why we’re different:

We’ve helped B2B SaaS and tech companies break through paid ad fatigue, reduce CAC, and scale with confidence. From LinkedIn ABM campaigns to Google Ads built around bottom-of-funnel intent, we treat every dollar of your ad spend like it’s our own — and focus relentlessly on quality over quantity.

What You’ll Get

More growth. Less wasted spend

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Qualified leads matched to your ICP

Consistent pipeline of demos, trials, or signups

Full-funnel tracking & optimization

Creative and copy that resonates with your buyers

Clear ROAS benchmarks and scaling plans

Scalable ad strategy aligned with business goals

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Ready to Scale Your Paid Channels?

Let’s turn your ad spend into actual pipeline growth. Book a free consultation — we’ll review your current campaigns and recommend actionable improvements.

Book a Free Call

Frequently asked questions

How much budget do I need to start?

We recommend a minimum of $2K–$5K/month per channel for testing and optimization.

Can you work with our in-house team or agency?

Yes, we can plug into your marketing operations or take full ownership of paid channels.

What channels do you support?

Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta (Facebook/Instagram), X/Twitter Ads.

Do you work with early-stage startups?

Yes — if you have clear ICP and validated value proposition, we can build demand gen funnels for you.